Experienced candidates get overlooked for leadership roles in CPG when the market respects their background but cannot place it cleanly enough against the company’s current need. That does not necessarily mean the candidate is too senior, too niche, ...

When recruiters say your background is impressive but still pass on you, they are usually signaling that they respect your experience but do not feel confident matching it to the role. This is often not a question of talent. It is a question of trans...

When your experience does not translate clearly in interviews, the problem is usually not that your background is weak. It is that your language is carrying too much internal context and not enough clear market meaning. At senior levels, interviewers...

Repositioning after a layoff or restructuring starts with separating the event from your professional identity. A
separation changes your context, but it does not erase your value. The work now is to translate who you are
outside the company you came f...

Positioning yourself for VP or executive roles in CPG starts with one shift: stop describing your function and start describing your business impact. At this level, companies are looking for leaders who can influence direction, make high-quality trad...

Even with 15+ years of experience in CPG, you can end up with very little interview traction. When that happens, the issue is often not your capability. It is that the market cannot quickly understand where you fit now, what level you operate at, or ...

Why High-Stakes Interviews Feel So Hard

Have you ever nailed an interview for a job you weren’t that excited about—only to completely choke when it was a role you really wanted?

You’re not alone.

I once worked with a CPG marketing leader who had g...

Networking Doesn’t Have to Feel Like Asking for a Favor

A client once told me, "I hate networking because it feels like I’m bothering people."

Sound familiar?

For many job seekers, networking feels uncomfortable because it’s framed as asking—for a...

Why Your Next CPG Role Might Come from Someone You Barely Remember

When she first reached out, one of my clients told me she felt "stuck in a loop."

Same messages. Same people. Same lack of movement.

She'd been leaning hard on her inner circle — h...

 Rejection stings—especially when you feel like you were the right fit.

I recently worked with a corporate leader who wanted to use his leadership in smaller organizations than he had previously.. He had the skills, the experience, and the drive. Bu...