You know the feeling.
Another week rolls by.
No interviews.
No recruiter emails.
No updates on the role you were excited about.
You start to question everything.
âAm I doing this right?â
âDo I need to be more patient?â
âIs it even working?â
I hear this from clients all the timeâespecially high-performing professionals used to fast feedback and constant progress.
But hereâs the hard truth:
Commitment is.
Most people assume a quiet week means âpause.â
The job market is slow. Hiring managers are out. Thereâs nothing left to do.
But that assumption can be dangerous.
Because quiet weeks arenât inactive weeksâtheyâre invisible weeks.
Progress is happening. You just canât see it yet.
Seeds are sprouting underground. Decisions are being made in rooms youâre not in (yet).
And your job?
Is to keep showing up anyway.
Hereâs what true commitment look...
You just got the email:
âWeâve decided to move forward with another candidate.â
The sting is real. But this doesnât have to be the end of the story.
Before you mentally shut the door on the opportunity, I want you to pause and ask:
What if this is the beginning of a new connectionânot just the end of a hiring process?
Hereâs how to write a thank-you note that opens future doors (and doesnât sound like every other one theyâll get this week).
Most candidates disappear quietly after a âno.â
The ones who donât?
A thoughtful thank-you note keeps your professional energy high and positions you as someone theyâll remember.
Forget the generic âthank you for your time.â
Use this simple 3-part structu...
If youâre building a job search strategy, chances are youâve heard the advice:
âStart with your target company list.â
But once you have that list⌠what do you actually do with it?
Waiting for a role to be postedâand applying like everyone elseâis too late in todayâs market. Especially in CPG, where companies often rely on internal referrals and quiet networking before a job ever hits LinkedIn.
Hereâs how to move from passive to proactiveâand build real momentum with your top-choice employers.
Before you go cold, start warm.
You may already have someone in your network who can offer insightâor better yet, introduce you to a hiring manager.
đĄ Pro Tip: Even if you donât know someone well, a warm referral is often just one introduction away.
If you're not actively job searching but want to support others in your network who are, you may wonder what value you can bring.
Here's the truth: You donât need to be a hiring manager or recruiter to be an invaluable networking contact.
Especially in an industry like CPGâwhere change is constant and connections are keyâyour willingness to show up with insight and intentionality matters more than ever.
People navigating the job search in CPG are dealing with:
đš A shortage of openings in niche areas like digital, analytics, and omnichannel.
đš The cultural fit tightrope â even highly qualified candidates can get passed over if they donât align with leadership style or org values.
đš Shifting consumer expectations that influence which skills are most in demand.
You can help by offering clarity, sharing your perspective, and connecting people in meaningful ways.
If someone reaches out to you for a network...
When you're in a job search, itâs easy to feel like you're competing with everyone around you. But what if the fastest path to your next opportunity isn't competition at allâit's collaboration?
Let me share a story about two marketersâboth experienced, ambitious, and recently laid off from their roles in CPG. At first, they viewed each other as competition. But once they shifted their mindset, everything changed.
Both marketers were applying to similar roles, connecting with the same hiring managers, and even attending the same industry webinars. After crossing paths a few times, they decided to stop seeing each other as rivals and instead started sharing tips, leads, and even mock interviewing together.
They made introductions from their respective networks. They recommended each other to recruiters. They identified and shared open roles.
Within three months, they both landed roles. Not just j...
If your job search has taken longer than you expected, I want to start with this:
âĄď¸ Youâre not alone. Youâre not failing. Youâre not behind.
I work with talented, experienced professionals every day â people who are highly capable â and many of them have faced long job searches for reasons outside their control.
Itâs easy to think something is wrong with you when you see others landing roles quickly. But there are so many factors in play â market timing, organizational changes, hidden opportunities â that have nothing to do with your worth.
Still, when the search stretches on, itâs discouraging. So letâs talk about how to reset, refocus, and move forward when your job search is taking longer than you hoped.
Long job searches are exhausting.
Itâs okay to feel frustrated, discouraged, and tired of hearing "we went in a different direction."
But hereâs the th...
If youâre an introvert, youâre probably used to hearing advice that feels overwhelming:
âĄď¸ âPut yourself out there!â
âĄď¸ âGo to every event you can!â
âĄď¸ âJust reach out and ask for what you want!â
But for many people, networking feels uncomfortableâespecially when you're in a job search and feeling vulnerable.
Hereâs what I tell my clients:
đ Networking doesnât have to be a performance. It can be a conversation.
Let me show you how to approach networking in a way that feels naturalâeven enjoyableâif youâre an introvert.
The biggest reason networking feels awkward?
âĄď¸ Because we think we have to ask for something.
But real networking is about building relationships, not making a pitch.
Instead of thinking, âI have to ask for a job,â think:
âĄď¸ âI want to learn from this person and see where the conversation goes.â
Most people lov...
One of the most common mistakes I see job seekers make â even really talented, experienced professionals â is talking about their value in terms of responsibilities instead of results.
I hear it all the time in mock interviews and coaching calls:
âĄď¸ âI managed a team of five.â
âĄď¸ âI handled customer accounts.â
âĄď¸ âI was responsible for marketing strategy.â
Hereâs the problem: Thatâs what you did. Not what impact you had.
Hiring managers donât just want to know what was on your to-do list.
They want to know:
âĄď¸ What changed because you were in that role?
âĄď¸ What did you improve, fix, or create?
âĄď¸ What would you bring to us that you brought to them?
When you focus on tasks, you blend in.
Everyone in that role does those things.
But when you focus on impact, you stand out.
Think of the difference:
â âI led a cross-functional team.â
â
âI led a cross-functional team that laun...
If youâre in a job search (or thinking about starting one) and catch yourself saying, âI donât even know what I want to do next,â youâre not alone.
I hear this all the time from smart, capable professionalsâpeople whoâve built great careers but now feel stuck at a crossroads.
Hereâs what I want you to know:
âĄď¸ You donât need all the answers today. You just need a starting point.
Letâs break down how to figure out what you want next when youâre feeling overwhelmed, unclear, or pulled in too many directions.
When youâre stuck, itâs easy to spin in your own thoughts. But clarity comes from action, not overthinking.
Instead of trying to figure out your next role sitting alone with a blank screen, start by:
If youâve ever been told, âYouâre too corporate,â or âYouâre too senior for this role,â you know how frustrating that feedback can be.
You may have the exact skills they need, but if your experience is seen as âtoo muchâ â it can feel like a wall between you and the opportunity.
But hereâs the truth:
Itâs rarely about your qualifications â itâs about how youâre telling your story.
The good news? You can reshape that story to show that youâre the solution they need â without downplaying your expertise.
When companies say youâre âtoo experienced,â hereâs what they often mean:
Understanding these concerns helps you address them head-on in int...
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