The Evidence-Based Approach to Building Confidence in CPG Leadership
My client was shaking during her first CPG director interview.
"I don't have confidence," she told me afterward. "Everyone can see it."
She'd been a brand manager for eight years. Led successful launches. Saved failing products. Built relationships...
Don’t Make Them Connect the Dots: How to Show, Not Hope, You’re the Right Fit
Your Experience Doesn’t Speak for Itself—You Do
One of the biggest mistakes job seekers make is assuming their experience is obvious.
➡️ “It’s all there on my resume.”
➡️ “They should be able to tell I’d be a great fit.”
➡️ “They can read between t...
