You’ve been there: reading a job description and thinking—
“I’ve done this exact work… but I don’t have the official title to prove it.”
Or you're in an interview and hear:
“Walk me through your experience leading category strategy.”
And your mind races: I haven’t had that title… but I’ve led the work. Does it count?
Here’s the answer: Yes, it counts.
But only if you know how to talk about it with clarity and credibility.
Hiring managers and recruiters are busy—and default to scanning for obvious title matches.
That means it’s your job to make the link between what you’ve done and what they need crystal clear.
If you assume your experience “speaks for itself,” you risk being overlooked.
Your job? Connect the dots—loudly, clearly, and early.
“I haven’t officially led that, but…”
Say instead:
“In my last role, I led several cross-functional projects with outcomes directly aligned to category strategy. Here’s an example…”
It’s not about exaggerating. It’s about claiming your actual value with confidence.
Let’s say you’ve never held a “Brand Manager” title—but you’ve owned the work.
Here’s how you can bridge the gap:
“While my title was Customer Marketing Manager, I partnered closely with brand to lead product launches, craft channel-specific messaging, and analyze post-launch performance. The scope mirrored brand ownership—even if the title didn’t.”
That’s a confident reframe. No apologies. No disclaimers. Just truth.
If you’re selling transferable experience, make sure you:
Shift from job labels to job outcomes. Use language from the posting to mirror their priorities.
If the role is asking for “go-to-market strategy,” echo that phrase in your response—even if your company called it something else.
Name the impact. “We launched in 3 new markets,” or “That initiative led to a 20% increase in velocity.”
Write a short paragraph answering these three prompts:
Then practice saying it out loud. Until you believe it—they won’t.
Whether you’re rebranding your resume or rewriting your interview answers, I can help you connect the dots so others don’t have to.
Let’s build a story you believe in.
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