The Mistake Job Seekers Make When Talking About Their Value (And What to Do Instead)

If You’re Listing Job Duties in Interviews, You’re Missing the Point

One of the most common mistakes I see job seekers make — even really talented, experienced professionals — is talking about their value in terms of responsibilities instead of results.

I hear it all the time in mock interviews and coaching calls:

➡️ “I managed a team of five.”
➡️ “I handled customer accounts.”
➡️ “I was responsible for marketing strategy.”

Here’s the problem: That’s what you did. Not what impact you had.

Hiring managers don’t just want to know what was on your to-do list.
They want to know:
➡️ What changed because you were in that role?
➡️ What did you improve, fix, or create?
➡️ What would you bring to us that you brought to them?

Why Talking About Tasks Doesn’t Work

When you focus on tasks, you blend in.
Everyone in that role does those things.

But when you focus on impact, you stand out.

Think of the difference:

❌ “I led a cross-functional team.”
✅ “I led a cross-functional team that laun...

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The Power of Assertive Communication: Tips for Effective Meeting Participation

We've all been in those meetings where it feels like you're just going through the motions, right? But here's the deal: your participation is the secret sauce that can turn those seemingly mundane gatherings into sessions that truly move the needle—for both you and the organization.

Meetings, my friends, are the heartbeat of collaboration. And the way you assertively communicate within them? Well, that can either make you a meeting MVP or just another face in the crowd. So, let's talk about how you can become the former with a guide to mastering assertive communication for effective meeting participation.

First things first, prepare with purpose. It's like the old saying goes, "Failing to prepare is preparing to fail." Define your objectives, jot down key talking points, and get ready to handle potential curveballs. When you walk into a meeting armed with preparation, you not only boost your confidence but also show everyone that you mean business.

Now, let's talk wo

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Building Confidence: A Step-by-Step Guide for CPG Leadership

In the high-stakes world of CPG leadership, cultivating confidence isn’t just a nice-to-have—it’s your secret weapon for success. This guide is your roadmap to rediscovering your inner power and scaling new professional heights.

Step 1: Discover Your Superpowers

Pause for a moment and reflect on the career wins that made you beam with pride. Was it that time you spearheaded a game-changing project or honed a skill that made you indispensable? Celebrate these milestones—they’re the building blocks of your unique leadership style.

And hey, don’t downplay the importance of celebrating! Reward yourself for those wins—a quiet coffee moment, a celebratory treat, or even a heartfelt pat on the back. Every victory deserves recognition because this is the bedrock of unshakable confidence.

Step 2: Chart Your Course with Purposeful Goals

Dream big, but map the steps to get there. Visualize where you want to be—leading teams, launching groundbreaking initiatives, or beco

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