A theme that’s come up again and again in coaching lately:
➡️ “I’m doing everything I can—I just don’t know why it isn’t landing.”
These clients aren’t under-prepared.
They aren’t lacking qualifications.
They aren’t short on effort.
In fact, they’re often trying too hard—and losing control of the process.
The shift that makes the difference? Moving from “trying to impress” to “leading the process.”
❌ Over-explaining background to “prove” worth
❌ Accepting every question at face value without reframing
❌ Waiting for the interviewers to drive the conversation
❌ Trying to say everything in case something lands
When you show up with this kind of energy, you feel like you’re in audition mode—waiting to be picked. And hiring managers can sense it.
✅ You understand the problem the company is trying to solve
✅ You focus on where you add the most value
✅ You drive clarity in the conversation—not volume
✅ You show how you’d partner with their team
✅ You leave them thinking: “I can already see this person here.”
That’s not about “trying harder.” That’s about showing up as the person they need.
Most hiring managers aren’t running a flawless interview process.
They’re busy. They’re juggling multiple priorities.
Often, they haven’t fully clarified what success in this role looks like.
When YOU show up with clarity and focus:
➡️ You make their job easier.
➡️ You become the obvious choice.
Before the interview, ask:
When you speak directly to that—early—you immediately show you “get it.”
Don’t just answer questions. Shape the conversation.
Try:
"Would it be helpful if I shared how I approached this at my last role?"
"I’m curious—how is your team currently handling this challenge?"
This signals that you’re not here to “audition”—you’re here to partner.
Trying hard often sounds like:
"I can do whatever you need—just tell me!"
Leading sounds like:
"Here’s the kind of work where I create the most value—and here’s how I see that fitting here."
One builds confidence. One creates demand.
When you shift from “proving yourself” to “leading the process,” everything changes.
Hiring managers stop seeing you as one of many.
They start seeing you as the person who can help them move forward.
This week, reflect on:
➡️ Where have I been “trying harder” instead of leading?
➡️ How can I show up with more clarity about what I offer?
➡️ What ONE problem can I highlight that I help solve better than anyone?
If you’re tired of “trying harder” and ready to land the right role, let’s work together.
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