When you're in a job search, it’s easy to feel like you're competing with everyone around you. But what if the fastest path to your next opportunity isn't competition at all—it's collaboration?
Let me share a story about two marketers—both experienced, ambitious, and recently laid off from their roles in CPG. At first, they viewed each other as competition. But once they shifted their mindset, everything changed.
Both marketers were applying to similar roles, connecting with the same hiring managers, and even attending the same industry webinars. After crossing paths a few times, they decided to stop seeing each other as rivals and instead started sharing tips, leads, and even mock interviewing together.
They made introductions from their respective networks. They recommended each other to recruiters. They identified and shared open roles.
Within three months, they both landed roles. Not just jobs—but roles that aligned with their values, strengths, and career goals. They credit their success not just to skill, but to the momentum created by supporting each other.
Too often, we think job searching is a zero-sum game. But the truth is, your dream job isn’t going to someone else just because you helped them with theirs. In fact, building authentic, supportive connections creates a ripple effect that increases everyone's chances.
A collaborative job search helps you:
When you collaborate, you show up in your professional energy—not as someone seeking a handout, but as someone actively building relationships and solving problems. And that gets noticed.
If you’re ready to try a more connected approach to your job search, here are three steps to get started:
Who could you collaborate with in your job search? What might be possible if you stopped seeing others as competition—and started seeing them as allies?
Want more insights on networking and collaboration? Connect with me on LinkedIn and mention this blog in your invitation to get your free CPG Job Search Resources guide.
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