“Am I Being Too Picky?”: Why Selectivity Is a Strength, Not a Flaw

You Don’t Have to Just Take the Next Job

In coaching sessions lately, I’ve heard this from smart, capable professionals:

➡️ “I’m afraid I’m being too picky.”
➡️ “Should I lower my expectations?”
➡️ “I don’t want to seem entitled.”

If you’ve thought any of these—good news: you’re not too picky. You’re intentional.

There’s a big difference.

Why This Fear Shows Up

When you’ve been in a search for a while—or when layoffs are happening—it’s easy to feel pressure:

To settle
To “be grateful” for any opportunity
To chase roles you know aren’t right (just to feel in motion)

But here’s what happens when you do that:

You dilute your message
You show up less confidently
You risk landing in a role that’s wrong for you—which can set you back instead of moving you forward

Selectivity Isn’t Selfish—It’s Strategy

Here’s what I remind my clients:

Companies want to hire people who:
✅ Know what they want
✅ Know how they’ll add value
✅ Are motivated for this opportunity—not just “any role”

When you’re selective:
➡️ You send a clearer signal.
➡️ You make it easier for hiring managers to see the fit.
➡️ You create demand—because you’re leading with clarity, not desperation.

Trying to Keep All Doors Open Actually Slows You Down

When you tell the market:
❌ “I’m open to anything.”
❌ “I’ll take whatever comes along.”
❌ “I’d be happy to contribute however you need me.”

You unintentionally:

Confuse decision-makers
Blur your brand
Make it harder for the right people to raise their hands for you

How to Be Selective AND Active

Being intentional doesn’t mean sitting back and waiting. It means:

✅ Having a clear target list
✅ Getting curious about the companies and teams that align with your values and strengths
✅ Saying “yes” to opportunities that fit—and saying “not right now” to those that don’t

What Selectivity Sounds Like in Practice

Instead of:
❌ “I’m just looking for something new.”

Say:
✅ “I’m looking for a leadership role where I can drive brand growth through cross-functional influence—especially in organizations investing in X.”

Instead of:
❌ “I’d love to do anything in marketing.”

Say:
✅ “My focus is on consumer insights and innovation strategy—where I can help brands uncover new growth opportunities.”

Your Action Step: Define What You Want (and Why)

This week, write down:

The type of role you’re targeting
The kind of team and leadership style you’ll thrive under
The values and culture that matter most to you
What you absolutely do not want

Get clear first—then act with intention.

Remember: The Right Fit Is Worth Waiting For

You’re not behind. You’re not too picky. You’re building a career, not just chasing a paycheck.

And the more clarity you bring to this process, the faster the right opportunities will find you.

Want Support to Stay Focused (and Build Demand)?

If you’re ready to sharpen your story and build a search strategy that creates the right opportunities, let’s work together.

Connect with me on LinkedIn and mention this blog in your invitation to get your free CPG Job Search Resources guide.

Schedule a call with me to discuss your next steps.

Join the The CPG Mentor Community, not only has the updated Job List every week, but also has like-minded people who want to help you succeed! Our next Live Networking Group is soon. You must be a member to participate. Just click here (you can unsubscribe anytime!)

This CPG Job Search Playbook may be all you need to get you unstuck and creating traction. Invest in yourself today and reap the benefits for the rest of your career! CLICK HERE to get started immediately.