How to Write a Compelling Introduction Letter to a Decision Maker
"I know you're the right person for this role."
That's what the VP told my client—before the job was even posted.
Most job seekers wait for openings. The smart ones create them through strategic introduction letters that position them as problem-solvers, not applicants.
Here's the exact framework my CPG clients use to open doors:
**Map Your Target (Not the Job Board)**
Deprioritize Job Postings. Instead:
- Identify 5 companies solving problems you care about
- Find the actual decision maker (potential hiring manager or above)
- Download their LinkedIn profile as a PDF
- Search for their recent interviews or podcasts
- Note their biggest challenges from earnings calls
One client discovered her future boss mentioned "supply chain visibility" three times in a podcast. She led with that in her intro. Started the role 6 weeks later.
**The 4-Paragraph Framework That Works**
Paragraph 1: The connection
"Your recent LinkedIn post about sustainable packaging caught my attention..."
Paragraph 2: The value match
"In my work launching 12 SKUs at Whole Foods, I discovered..."
Paragraph 3: The specific interest
"I'm particularly drawn to [Company]'s approach to..."
Paragraph 4: The clear ask
"I'd value 15 minutes to discuss..."
No desperation. No begging. Just professional curiosity.
**The ChatGPT Shortcut (That Still Sounds Human)**
Upload to ChatGPT:
- Your resume
- Their LinkedIn profile
- Any interview transcripts
- The specific role (if posted)
Use this exact prompt:
"Write a 4-paragraph introduction email from me to [Name]. Focus on my experience with [specific relevant project]. Make it conversational and confident. Position me as a peer exploring mutual fit, not a job seeker. No corporate speak."
Then edit ruthlessly. If you wouldn't say it over coffee, delete it.
**Send It Like You Mean It**
- Find their work email (MailScoop helps)
- Subject line: "Quick question about [specific company initiative]"
- Send Tuesday-Thursday, 8-10am their time
- Link to LinkedIn, not your resume
- Follow up once after 7 days
My client sent 5 of these last month. Got 4 responses. Two led to roles that were created for her.
**The Compound Effect**
Every introduction letter is a deposit in your career bank:
- Send one = learn what works
- Send five = refine your positioning
- Send ten = opportunities find you
Track everything. What gets responses? What leads to calls? What creates opportunities?
The executives getting these letters? They're tired of generic applications. They want to meet problem-solvers who've done their homework.
Your next role isn't posted yet. But the person who'll hire you is probably reading emails right now.
What's stopping you from being in their inbox tomorrow?
- **Ready to Master This?**
- • Get my CPG Job Search Resources guide (connect + mention this post)
- • Join my Tuesday Ask Me Anything sessions
- • Work with me 1-on-1 to craft your strategy
- The September surge is here. Let's make sure you're ready.
Let’s make your next move your best one.
