You've done the work. The resume is solid. The LinkedIn is current. You're getting into rooms.

And then something goes wrong in the room. You just don't know what.

Most experienced CPG professionals don't lose interviews because they lack capability. They lose because clarity breaks down — and the hiring team can't quickly see why you're the fit.

That's a solvable problem.

In this training, I walk you through the framework I use with CPG directors, VPs, and senior managers to shift from strong candidate to obvious choice.

WHAT YOU'LL LEARN

The real problem with how most people prep — and why it works against you, even when your background is strong.

The 6-part Interview Game Plan — how to walk into any interview with a clear strategy for the interviewer, the business need, your positioning, your gap, your examples, and your close.

How to answer "Tell me about yourself" in 60–75 seconds in a way that creates fit — not just a résumé recap.

What to do about the gap — the thing you think they'll question. How to address it without apologizing, over-explaining, or weakening your position.

How to close an interview — the move almost nobody makes, and why it's the most important moment in the conversation.

WHO THIS IS FOR

This is for you if:

• You have 10+ years in CPG — brand, sales, category, insights, operations, or revenue
• You're getting interviews but not offers, or you want to be sharper before your next one
• You're tired of advice that sounds polished but doesn't actually move things forward
• You want a framework, not a pep talk

WHO THIS IS NOT FOR

This is not a "believe in yourself" training. It's not about confidence or mindset.

It's about strategy. Specifically, the strategy most experienced CPG professionals skip — because they assume their experience should be enough.

It should be. But the way you use it in a room is what actually wins the job.