The Best Roles Aren’t Always Posted. Here’s How to Get on Their Radar Anyway.

If you’re building a job search strategy, chances are you’ve heard the advice:
“Start with your target company list.”

But once you have that list… what do you actually do with it?

Waiting for a role to be posted—and applying like everyone else—is too late in today’s market. Especially in CPG, where companies often rely on internal referrals and quiet networking before a job ever hits LinkedIn.

Here’s how to move from passive to proactive—and build real momentum with your top-choice employers.

1️⃣ Map Who You Already Know

Before you go cold, start warm.

• Search for the company on LinkedIn
  
  
• Click “People” to see who works there
  
  
• Filter by 1st- or 2nd-degree connections
  
  

You may already have someone in your network who can offer insight—or better yet, introduce you to a hiring manager.

💡 Pro Tip: Even if you don’t know someone well, a warm referral is often just one introduction away.

2️⃣ Build a Lis...