Show Them the Negotiator They're Buying: Your CPG Offer Negotiation Playbook
๐ง๐ต๐ฒ๐ ๐๐๐๐ ๐ข๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ฑ ๐ฌ๐ผ๐ ๐๐ต๐ฒ ๐๐ผ๐ฏ. ๐ก๐ผ๐ ๐ฆ๐ต๐ผ๐ ๐ง๐ต๐ฒ๐บ ๐๐ต๐ฒ ๐ก๐ฒ๐ด๐ผ๐๐ถ๐ฎ๐๐ผ๐ฟ ๐ง๐ต๐ฒ๐'๐ฟ๐ฒ ๐๐๐๐ถ๐ป๐ด.
"We'd like to offer you the Director position."
My clientโ15 years at Kraft, managed $200M P&Lโalmost said yes on the spot.
"Wait," I told her. "They're not just hiring a ...
Negotiating Your Worth: The CPGers Guide to Compensation
๐ฆ๐ต๐ฒ ๐๐ฒ๐ณ๐ $๐ฐ๐ฑ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐ง๐ฎ๐ฏ๐น๐ฒ ๐๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ฆ๐ต๐ฒ ๐๐ถ๐ฑ๐ป'๐ ๐ช๐ฎ๐ป๐ ๐๐ผ "๐ฆ๐ฒ๐ฒ๐บ ๐๐ฟ๐ฒ๐ฒ๐ฑ๐"
Marketing Director. 12 years at the same company. Just landed her dream role at a challenger brand.
"I don't want to rock the boat," she told me after accepting their first offer.
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